Finch Identity

FINCH IDENTITY

My client had an outdated logo with gradients and beveling a'plenty. They thought it was time for an update to help give the appearance of a larger corporation. I feel like I captured the essence of a finch nicely with streamlined and simplified shapes.

NEWAYS U LOGO AND COLLATERAL

Neways would put on training every year called Neways U. Up to this point, a new logo was created each year. With my design, it was so well recieved that it became the permanant Neways U logo and only the date was changed from year to year.

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CROWN DIAMOND IDENTITY AND EVENT DESIGN

This event was being held in Hawaii. I thought it would be fun to combine different Hawaiian symbols to create the bigger Bird of Paradise symbol.

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CRYSTAL DIAMOND IDENTITY AND EVENT DESIGN

This logo was like the Hawaii logo except I drew inspiration from symbols of Thailand. I had fun repeating the seahorses, elephants, diamonds and leaf from the Neways logo.

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HEALTHY HOMES LOGO

I did this logo for a campaign that Neways was promoting globally. The reception for this logo was very positive. In fact, some countries wanted to adopt it as a replacement for the Neways logo. Corporate considered doing the same for about 3 seconds.

CRYSTAL DIAMOND IDENTITY AND EVENT DESIGN

This was for the reward trip in Vegas. I had fun playing with the new extrusion tool in Illustrator. My friend Steve Keele did the die as the 3D effect was a bit out of my skill range. I mainly like this identity for the suite symbols used in the lettering.

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