FINCH IDENTITY

My client had an outdated logo with gradients and beveling a'plenty. They thought it was time for an update to help give the appearance of a larger corporation. I feel like I captured the essence of a finch nicely with streamlined and simplified shapes.

NEWAYS U LOGO AND COLLATERAL

Neways would put on training every year called Neways U. Up to this point, a new logo was created each year. With my design, it was so well recieved that it became the permanant Neways U logo and only the date was changed from year to year.

CROWN DIAMOND IDENTITY AND EVENT DESIGN

This event was being held in Hawaii. I thought it would be fun to combine different Hawaiian symbols to create the bigger Bird of Paradise symbol.

CRYSTAL DIAMOND IDENTITY AND EVENT DESIGN

This logo was like the Hawaii logo except I drew inspiration from symbols of Thailand. I had fun repeating the seahorses, elephants, diamonds and leaf from the Neways logo.

HEALTHY HOMES LOGO

I did this logo for a campaign that Neways was promoting globally. The reception for this logo was very positive. In fact, some countries wanted to adopt it as a replacement for the Neways logo. Corporate considered doing the same for about 3 seconds.

CRYSTAL DIAMOND IDENTITY AND EVENT DESIGN

This was for the reward trip in Vegas. I had fun playing with the new extrusion tool in Illustrator. My friend Steve Keele did the die as the 3D effect was a bit out of my skill range. I mainly like this identity for the suite symbols used in the lettering.